Monday, 03 December 2007
Code's media department has been appointed to handle the digital advertising for sports clothing specialist Canterbury of New Zealand. The agency will kick off Canterbury's digital media push with a six figure, 12 month SEO campaign to promote the re-launch of its e-commerce site.
Code Computerlove has also been tasked with creating a new brand identity, strapline and refreshed website for the Online IT brand owned by Manchester based IT Clarity Ltd. The new branding is due to be unveiled in January 2008. Online IT provides SMEs with a total web based IT solution, eradicating the need for expensive equipment or external maintenance and support contracts. The rebranding project is part of the company's drive to communicate its benefits to new users, help it reach a wider audience and grow the business.
The Code creative team is helping Key Retirement Solutions, an independent financial advice firm specialising in equity release to boost retirement income, to capitalise on the silver surfer market with an ongoing suite of banner adverts to increase awareness and drivetraffic to its website.
Independent travel company Travelbeam has also turned to Code to revamp its website and drive awareness. The Cheshire based company, which specialises in luxury short and long haul holidays, has briefed Code to produce a site that reflects its high levels of service, the type of products sold and to compliment its printed marketing collateral. The digital marketing specialists will also be advising Travelbeam on CMS, data capture and email marketing.
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