Monday, 01 October 2007
The lower calorie bread brand Nimble, part of Premier Foods, has today launched a new consumer-focused website.
The site has been created by digital marketing agency Code Computerlove and supports Nimble's ongoing 50th anniversary marketing campaign, including new packaging, TV advertising and PR.
In addition to showcasing the nutritional benefits of Nimble's product range, the site focuses heavily on offering clear, concise and easy ways consumers can eat more healthily. Expert advice is provided by dietician Dr Carrie Ruxton who has put together a range of low-calorie superfood sandwiches that can save a day's worth of calories if eaten over a two week period.
Recipes clearly show nutritional savings to help reinforce the brand's benefits, and consumers can download PDFs with more recipes, slimming advice and top tips. Information on Guideline Daily Amounts and other helpful food facts can also be found on the site, along with the chance to view the Nimble advert featuring workmen who have lost weight by switching to Nimble bread; read background on the brand and there is a news section containing press releases.
Claire Low of Nimble said: "The site has been designed as a source of useful information for consumers looking for ideas to eat healthily and how to use our products as part of a calorie controlled diet. We wanted to interact with consumers on a more personal level this is reinforced by using Dr Carrie Ruxton who offers straight forward easy advice via the site."
Award-winning Code, formed in 1999, is a full service digital marketing agency that employs 48 people. The agency's client list includes Waterstone's, Kimberly Clark Corporation, HMV, Premier Foods, NUS Services, Transpennine Express and Hillarys.
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